Most businesses are doing social media wrong. They make it all about them. Announcements, events, reviews and sales…things that most customers don’t care about.
Most businesses and organizations use social media like a megaphone. They use social media to post content and don’t care if they get a response. Throw it out there – regardless if the customer cares or not. A megaphone is useful in only way – to yell at a group of people.
Megaphones are usually used by cheerleaders to shout at fans. They’re always used to amplify their voice. Megaphones aren’t given to fans so they can respond.
How can you take advantage of this?
Use social media like a telephone. Have a conversation with your customers. Speak – and then listen. Give opportunities for them to respond. Provide value by offering relevant content.
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