82% of Facebook Users Have Attended at Least Some College
This isn’t exactly a surprise – since Facebook started out as a network to connect college students.
However, this stat is enlightening and helpful for marketers.
People that graduate college (79% of Facebook users) make more on average than those who don’t attend college; ads can be targeted to high-income earners.
You could take advantage of college rivalries or remind people of key times in the education cycle (beginning and end of semesters, summer break, ask engaging questions like “It’s Pi Day – what was your favorite Math class?”).
People spend on average of 35 minutes on Facebook Each Day
People are spending LOTS of time on their mobile devices (nearly 5 hours each day) – and spending a significant portion of that time on Facebook.
People also check Facebook an average of 8 times per day. This means that most people spend an average of 4.5 minutes on Facebook each time they access it. That’s not much time at all.
What does this mean for you?
You must capture their attention quickly. Ads must provide value immediately, or at the very least be relevant. If running ads, make sure your targeting is accurate or else users will scroll right past it.
19% of Time Spent on Mobile Devices is on Facebook
For every 5 minutes someone is on their phone, 1 minute is spent on Facebook.
This number will only increase, so make sure your content is mobile-friendly. If you want to stay ahead of the curve, create your content with a “mobile-first” mentality.
People are 5 Times More Likely to Watch Facebook Videos on a Phone
What does this mean? Make sure your videos are optimized for phones. Experiment with the size of your videos (square vs. landscape) and the format (horizontal vs. vertical) to see what works for your audience and platform. In my own findings, square video ads are watched more by cold audiences than landscape video ads. For warm audiences (and page fans), it doesn’t seem to make much of a difference.
47% of the Value of Facebook Video Ads Happen in the First 3 Seconds
Viewers are giving you THREE SECONDS to capture their attention. If there’s no value within the first 3 seconds of a video, HALF of the viewers will move on. It’s an incredibly short attention span, so make sure to establish incredible value early!
(For more information, this blog post was written spurred on by the ideas in an article found here: https://sproutsocial.com/insights/facebook-stats-for-marketers/)